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AI governance 9 min read

How do you assess the risk of an AI tool?

No magic score, but nine dimensions, from what happens to your input to which personal data goes in. And why one tool can be both low and high risk.

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Quick answer

You do not assess an AI tool's risk with a single score, but along a fixed set of dimensions: what happens to the input, whether it is used for training, where processing takes place and under which law, whether a data processing agreement is available, which certifications are relevant, which systems the tool can connect to, which incidents are known, what the intended use is and which personal data is likely to go in. Seven are about the tool and the vendor; two are about your organisation. So the same tool can be low risk for one use and high risk for another. The score is advice; the decision stays with the organisation.

01

A single score hides exactly the trade-off you need to make

02

Seven dimensions are about the tool and the vendor, two are about your own use

03

The type of account often matters more than which tool it is

04

A certification says something about the vendor, not about what your people enter

05

A risk score is advice; the organisation records the decision itself

A team at a healthcare organisation wants to use a tool that records and summarises meetings. The privacy officer opens the vendor's website and reads: ISO 27001, EU hosting, "GDPR compliant". Three ticks. She knows that is not an answer, but nor does she know straight away what the questions should be.

The risk of an AI tool cannot be captured in one score. It lies in a set of dimensions you can work through one by one, two of which concern not the tool but your organisation. So the same tool can be low risk for one department and high risk for another.

Why does a single score not work?

A score is useful when you want to rank hundreds of tools. But when you take a decision on one tool, that is exactly when you want to know where the number came from. A tool with an average score can be mediocre on every dimension, or excellent on six and unacceptable on one. That difference decides the outcome, and the number hides it.

There is a second reason. A score for a tool can only tell you about the tool. It cannot tell you whether a team is going to put client data into it. An assessment that looks only at the vendor is half an assessment, however thorough.

Which dimensions matter?

Nine, roughly in order of how much they usually tell you. Each comes with one question. If you can answer all nine, you have enough to base a decision on; if you cannot answer three of them, you at least know where the remaining work lies.

DimensionThe question you ask
InputWhat happens to what someone enters: is it stored, for how long and who can access it?
TrainingIs input used to improve the model, and does that differ by account type?
Processing and lawWhere does processing take place, and which law governs the vendor and its parent company?
Data processing agreementIs a data processing agreement available, and on which plan?
CertificationsWhich certifications does the vendor hold, and which are relevant to this processing?
IntegrationsWhich other systems can the tool reach: calendar, email, documents, source code?
IncidentsWhich incidents are known, how were they handled and is the source verifiable?
Intended useWhat will the organisation use the tool for: summarising, writing, transcribing, code?
Personal dataWhich personal data is likely to go in with that use, and how sensitive is it?

The first seven questions go to the vendor, or to its documentation. The last two go to the team that wants to use the tool. They matter just as much, and they are the ones most often skipped.

What happens to the input?

This dimension carries the most weight, and its question is the one most often reduced to "is it trained on?" Training is one thing that can happen to your input. Storage, retention, human review on suspicion of abuse and technical logging are four others, and they happen even at vendors that do not train on your input. What the training promise does and does not cover is set out in our explainer on what "no training" really means.

So ask about each category: conversation content, attachments, technical logs. Ask for the retention period and whether it can be configured. And ask whether the answer differs between the free account, the business account and the API, because at nearly every vendor it does.

Where is it, and who owns it?

Two questions that tend to get asked as one. A vendor running in Frankfurt may be an American company, in which case the location of the data centre does not tell you which government can compel disclosure. What comes into play then, and why the retention period often matters more than the region, is covered in our article on where your data goes.

For the assessment, note three things: the processing region, where the contracting party is established and whether there is a parent company under another jurisdiction. "We host in the EU" is one of the three.

Is there a data processing agreement, and for whom?

If the tool processes personal data on behalf of your organisation, the vendor is a processor and a data processing agreement goes with that. The major vendors offer one, but only on their business plans. The free account runs under consumer terms, without one. When you need one and what it must contain is explained in our article on data processing agreements for AI tools.

For the assessment, then, the answer is never "yes" or "no" but "yes, on plan X". That immediately determines which account the organisation has to buy if it wants to allow the tool.

What does a certification tell you, and what does it leave out?

An ISO 27001 certificate says the vendor has organised its information security according to a standard and that an external party has audited it. That is valuable. It says nothing about training, jurisdiction, the retention of your prompts or what your people enter.

So do not count logos; look at relevance. For a healthcare organisation, NEN 7510 (the Dutch standard for information security in healthcare) is relevant; for an education provider, FERPA in the United States or the Dutch agreements on pupil data. A certification that does not fit the processing does not count. And mind the difference between "our hosting is certified" and "we are certified". Both can be true, and they mean different things.

Which systems can the tool connect to?

A chatbot you paste text into sees what you paste. An assistant with access to your calendar, your email and your documents sees everything it can reach, including things you never meant it to see. So a tool's reach changes with every integration, and a tool that was low risk when you bought it can stop being so one feature later.

For each integration, ask: under whose permissions does it run, with what scope and can that be narrowed? A tool allowed to search "everything in SharePoint" inherits every overly broad permission granted there over the years.

Which incidents are known?

Every major vendor has had incidents. On its own that is no reason to reject a tool. What counts is the pattern: how quickly it was reported, how it was resolved and whether the source can be checked. The Grok chats that Google indexed through share links in August 2025 are a useful example: Forbes broke the story, which gives you a source to record. An incident without a verifiable source is a rumour, and a rumour does not belong in an assessment.

Record the source for each incident. An assessment that someone rereads a year later should still show where each judgement came from.

What is the intended use, and which data?

This is where the assessment turns from vendor research into a decision. Using a tool to draft slogans and using the same tool to summarise performance reviews are two different processing operations. In the first, personal data is unlikely to be involved; in the second it certainly will be, and sensitive data at that.

Ask the team what it plans to do, and work out from that which data is likely to go in. Not "which data is permitted", because that is in the policy, but which data will actually go in. That answer determines whether you need a data processing agreement, whether a DPIA is on the cards and which condition goes with the decision.

Why can the same tool be both low and high risk?

Because the dimensions are not all about the tool. Two of them, intended use and personal data, are about your organisation. And of the other seven, several change with the account: training, data processing agreement, retention and admin settings differ between the business account of a tool and its free account. That difference is large enough to justify two separate assessments, as explained in free versus business AI accounts.

An accountancy firm assessed a chatbot for two teams. The marketing team wanted to use it to rewrite copy, on the business licence with a data processing agreement: fine on every dimension, low risk, allowed. The assurance team wanted to use it to summarise annual accounts, and turned out to be doing so already through a few staff members' free accounts: no data processing agreement, training not switched off, client data in the input. Same tool, two decisions. For the assurance team, the decision was: not allowed on a free account, allowed on the licence, provided client names are replaced first.

The questions you put to the vendor to fill in the first seven dimensions are written out in approving an AI tool: what to ask the vendor, with a good answer and an evasive one for each.

How does this become a decision?

An assessment is only worth something once it leads to a decision that is recorded and that people see while they work. Otherwise it is just a document in the archive. The decision takes one of four statuses, and "Limited use" carries the condition that follows from the assessment.

BeeSensible maintains a catalogue of over 1,000 AI tools, listing for each tool the vendor, its country, certifications, the training policy, whether a data processing agreement is available and documented incidents with a source. Each tool gets a risk score across six weighted dimensions: data governance (weight 6), jurisdiction (4), compliance (3), incidents (3), integration (2) and vendor trust (2), up to a maximum of 100. The bands are Low below 40, Medium from 40 to 59, High from 60 to 79 and Critical from 80. Free and business versions of the same tool are listed as separate rows, each with its own score.

AI register
AllowedUnder reviewNot allowedAll tools
Search by tool, vendor, domain or former name…
1,012 tools
DeepSeek
Critical · 90/100
Not allowed
Otter.aiNew
High · 68/100
No decision yet
Grok
High · 67/100
Not allowed
ChatGPT
High · 62/100
Allowed
Perplexity
Medium · 55/100
No decision yet
HeyGen
Medium · 53/100
No decision yet

Every tool, scored for risk

Over 1,000 AI tools, each scored from Low to Critical. Nothing is approved or blocked until someone decides.

More about AI Governance

That score is advice. A catalogue cannot fill in the two dimensions that concern your organisation (intended use and personal data), which is why the catalogue never decides. Every tool starts with the status "No decision yet", and the organisation records the status itself, even when the score is low. Exactly what the product does is on the AI tools product page; other articles on this subject are on the AI governance topic page.

One more point for anyone doing a thorough assessment: in their opinion on AI models the European data protection authorities concluded that a model trained on personal data cannot simply be treated as anonymous. So the training question has two sides: what the vendor does with your input, and what is already inside the model. The second side is less urgent for most assessments, but it belongs in the file.

Your next assessment starts not on the vendor's website but with two questions for the team: what are you going to do with it, and which data will pass through it along the way? Then come the seven questions for the vendor, and the decision that comes out of it has a status and a condition, not a number.

FAQ

Common questions

What is the biggest risk of an AI tool?

Usually what happens to your input: whether it is stored, for how long, whether it is trained on and who can access it. That matters more than the server location or a certification. But it depends on the use: a tool that only translates public text carries a different risk from the same tool summarising client files.

Is an AI tool with ISO 27001 certification safe?

A certification says the vendor has organised its information security in a particular way and has been audited on it. It says nothing about whether the vendor trains on your input, which law it falls under or what your employees put into the tool. It is one dimension of the assessment, not the answer.

Why can the same tool be riskier at one organisation than at another?

Because the risk does not depend on the tool alone. A free account and a business account of the same tool process your input under different terms. And the intended use differs: a marketing team drafting slogans puts in different data from an HR department summarising reports. The tool is the same; the situation is not.

Do you need a DPIA for every AI tool?

No. A DPIA is required when the processing is likely to result in a high risk for the people involved, and that depends on what you do with the tool and which data goes in. The assessment in this article helps you work out whether that is the case. It prepares the ground for that question; it does not replace it.

How often should you repeat the assessment of an AI tool?

When something happens, not on a fixed date: an acquisition, changed terms, an incident, a new feature that widens the scope or a move to different hosting. AI vendors change faster than an annual cycle. Record what was promised on the date of the assessment, so that any later deviation is a verifiable fact.

Portrait of Rens Timmermans from BeeSensible

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