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How do you measure Microsoft Copilot adoption?

The admin center shows how many licensed users used Copilot, not what is in use alongside it. How to put the two side by side without tracking people.

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Quick answer

You measure Microsoft 365 Copilot adoption in two layers. The usage reports in the Microsoft 365 admin center show how many licensed users have used Copilot in a period, and in which apps, such as Teams, Word, Outlook and Excel. That answers the licence question. It does not answer which AI tools are in use alongside Copilot, whether the people not using Copilot are using something else or whether Copilot has become the preferred tool. For that you add a measurement of all AI use: per tool and per day, without a user ID. Conceal the names in the Microsoft report, write down the purpose before you measure and count per tool, never per person.

01

The usage reports in the admin center count licensed users who used Copilot, per app and per period

02

They show nothing of ChatGPT, Perplexity or the specialist tool used alongside it

03

An unused licence and an unknown tool are often the same problem seen from two sides

04

A measurement per domain and per day, without a user ID, fills in what the report misses

05

Conceal names, write down the purpose first and count per tool, never per person

The finance director of a provincial government stops by the administrator's desk. Six hundred Copilot licences were bought last year; how many are being used? The administrator opens the admin center and has a number within a minute: in the past thirty days, just over a third of licensed users have used Copilot in at least one app. The second question follows straight away: and what is everyone else doing?

The report cannot answer that second question. So you measure Copilot adoption in two layers: what Microsoft shows about the licences, and what AI use is taking place in the organisation, with Copilot as one of the tools. You already have the first layer. The second you have to set up, and you can do that without tracking a single person.

What does the Microsoft 365 admin center show?

The admin center has usage reports for Microsoft 365 Copilot. They show, per period, how many users hold a licence, how many of them used Copilot and in which apps: Teams, Word, Excel, PowerPoint, Outlook and Copilot Chat. There is a per-user detail view with the last activity per app; whether it shows names or concealed values depends on a setting in the admin center. Microsoft rearranges these reports regularly, so the exact columns you see can shift.

That is enough for three questions. How many of the licences were used in a period, and what does the unused part cost? Which apps account for the use, and has Copilot caught on in Teams but not in Excel? And does use rise after a training session, only to slide back afterwards? Those are licence questions, and the report is good at them.

What does it not show?

Everything that is not Copilot. The report covers one service in your own tenant, and by definition can say nothing about ChatGPT, Perplexity, Gamma or the transcription tool a department found on its own. The consumer version of Copilot, opened without a work account, also falls outside it, because it does not belong to the tenant.

On top of that, "active" only tells you that someone used Copilot during the period. Not what for, not whether it helped and not whether that same person opened another tool for the same work an hour later. So the two thirds in the opening scene who did not use Copilot are not necessarily people who did not use AI. The report simply does not know.

QuestionMicrosoft usage reportMeasurement of all AI use
How many licences were used?YesNo
In which Microsoft app?YesNo, only the domain
Which AI tools are in use alongside Copilot?NoYes
Is the consumer version of Copilot being used?NoYes, as a separate row
What share of AI use runs through allowed tools?NoYes
Who was it?Per user, unless concealedNever

Why are an unused licence and an unknown tool the same problem?

Back to the province. Set the measurement alongside the report, and it shows that ChatGPT in the browser is opened on more devices than Copilot, that Perplexity is opened every day in the legal team and that a meeting transcription tool nobody has ever decided on is in use. A good part of the sixty-odd per cent who did not use Copilot turn out to be using AI after all, just somewhere else.

That is one finding, seen from two sides. Look at the licences and you see under-use. Look at the tools and you see use without a decision. Both tell you that the preferred tool is not the one people actually use. Why they pick other tools alongside Copilot is the next question. Another round of Copilot training will not fix that if Perplexity does something for the lawyers that Copilot does not.

How do you put the two side by side without tracking people?

By settling three things in advance. First: the measurement of AI use counts per tool and per day, without a user ID. "This domain was opened on this device today" is enough to know how many tools there are and how use shifts, and too little to point at anyone. Which figures that leaves you with, and which you can leave alone, is covered in measuring AI use.

Second: you use the Microsoft report at organisation level, with names concealed. The licence question needs no names, and a per-person overview of who used Copilot when quickly turns into employee monitoring, which brings requirements on purpose and necessity, and a role for the works council. The difference between those two kinds of measurement is explained in AI monitoring versus employee monitoring.

Third: put the purpose on paper before you measure. "Knowing whether the Copilot licences are used and whether Copilot has become the preferred tool for AI use" is a purpose the figures fit. "Seeing who is not following the policy" is not, and the figures could not do that anyway.

BeeSensible provides the second layer. The extension notices when someone opens an AI tool and reports only the domain, at most once a day per device, without a user ID or any content. Copilot appears as an ordinary row, and the consumer version and Microsoft 365 Copilot are separate catalogue entries, each with its own risk score. The Compliance screen shows the share of AI use that goes through allowed tools, how that share is trending and which tools still have no decision. Nowhere in the dashboard is there a breakdown per employee. The product page covers what else the module does.

AI register
AllowedUnder reviewNot allowedAll tools
Search by tool, vendor, domain or former name…
1,012 tools
DeepSeek
Critical · 90/100
Not allowed
Otter.aiNew
High · 68/100
No decision yet
Grok
High · 67/100
Not allowed
ChatGPT
High · 62/100
Allowed
Perplexity
Medium · 55/100
No decision yet
HeyGen
Medium · 53/100
No decision yet

Every tool, scored for risk

Over 1,000 AI tools, each scored from Low to Critical. Nothing is approved or blocked until someone decides.

More about AI Governance

The two layers do not replace each other. The Microsoft report sees Copilot inside Word, Excel and Teams better than a measurement per domain does; the measurement sees everything happening alongside it. For the question "is Copilot being used?" the first is enough. For the question "does our AI use run through Copilot?" you need the second.

Which three figures do you take to the meeting?

The share of licences used in the period, from the Microsoft report. The number of AI tools in use in the organisation and how many of them have a decision, from the measurement. And the share of AI use that runs through allowed tools, with its direction, also from the measurement. None of the three needs a name, and together they answer the finance director's question and the one that comes after it.

The decisions that should come before those figures, from which version of Copilot to use to the status of the tools alongside it, are covered in Microsoft Copilot governance; the rest of the subject is in our AI governance section.

What to do differently from now on: answer "how many licences are used?" with the report, and put the second line straight underneath: this is what is in use alongside Copilot, and this part of it has no decision yet. Without names, because the question never needed them.

FAQ

Common questions

What does the Microsoft 365 admin center show about Copilot use?

The usage reports for Microsoft 365 Copilot show, per period, how many users hold a licence, how many of them used Copilot and in which apps: Teams, Word, Excel, PowerPoint, Outlook and Copilot Chat. That is enough for the licence question. Microsoft rearranges these reports regularly, so the exact columns you see can shift.

Can you see in those reports who is using Copilot?

The reports have a per-user detail view with the last activity per app; whether it shows names or concealed values depends on a setting in the admin center. You do not need those names to know whether the licences are being used. A per-person overview of who used Copilot when quickly turns into employee monitoring, which brings requirements on purpose and necessity, and a role for the works council.

Why is the number of active Copilot users not enough?

Because 'active' only means that someone used Copilot during the period. It does not say what for, whether it helped or whether the same person opened ChatGPT or a specialist tool for the same work. Employees who do not use Copilot are not necessarily employees who do not use AI. The report covers one service and can say nothing about the rest.

How do you see whether Copilot has become the preferred tool?

From the share of all AI use that runs through allowed tools, and the direction it moves in. That needs a measurement of every AI tool opened in the organisation, with Copilot as one of the rows. If that share rises after you designate Copilot as the preferred tool, the choice is working. If another tool is still opened every day, it does something Copilot does not do for that work.

Does the works council need to be involved?

Measuring per tool, without people, is a different matter from a breakdown per employee, for which the Dutch Works Councils Act gives the works council a right of consent. The conversation is worth having anyway. A works council that understands how the measurement is designed also understands why the per-user report in the admin center is not the source for the management meeting, and becomes your best ally when someone asks to look at it per team after all.

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