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AI governance 6 min read

AI adoption versus AI governance: why each needs the other

IT wants more use of the AI tool it paid for; the privacy officer wants fewer tools nobody has decided on. Why those are the same figures, seen from two sides.

Abstract spiral with data points in teal
Quick answer

More AI adoption and less AI risk are not opposing goals. Both start from the same question: which AI tools are actually used in the organisation, and does that use run through tools the organisation has made a decision about? A licence nobody uses and a tool nobody knows about are two sides of one problem: the decision and the practice have drifted apart. The figure that connects both agendas is the share of AI use that runs through allowed tools. When it rises, people are taking up the preferred tool and use outside the policy shrinks at the same time. That figure can be measured without tracking people.

01

The adoption side and the risk side measure the same spread of AI use across tools

02

An unused licence and an unknown tool both show that decision and practice have drifted apart

03

The share of use through allowed tools is the one figure both agendas steer by

04

Naming a preferred tool is a governance decision that also raises use of the licence

05

Measuring without a user ID serves both sides, because people who feel watched move to their personal phones

At the board meeting of a housing association, two agenda items come one after the other. The IT manager presents the Copilot rollout: three hundred licences, 38 per cent in weekly use and a proposal for a campaign to push that up. Then the data protection officer presents the AI risks: six tools in use that nobody has ever made a decision about, and a proposal for stricter policy. Nobody at the table notices that both are talking about the same people.

More AI adoption and less risk are not opposing agendas. They start from the same question: which tools are actually used, and does that use run through the tools the organisation has decided on? A licence nobody uses and a tool nobody knows about are two sides of one problem. The decision and the practice are out of step.

Why do they look like two agendas?

Because they sit with different people, who speak different languages. The adoption side belongs to IT and the executive team: money has been spent, and the question is whether the work is changing because of it. The risk side is called shadow AI and belongs to the privacy officer and the CISO: customer data is going through tools whose terms nobody has read.

The first side wants the number up, the second wants it down. Or so it seems. But the number IT wants up is use of the allowed tools, and the number the DPO wants down is use outside them. That is one distribution, viewed from two ends. AI governance for everyday use starts with that single distribution: which tools are used, and what has been decided about them.

What do an unused licence and an unknown tool have in common?

Both show that the decision and the practice have drifted apart.

The unused licence says: we decided this is the tool to use, and half the organisation is not using it. Perhaps because the tool does not do what people need, perhaps because nobody knows it exists, perhaps because that department's work does not call for AI. The number does not say which of the three.

The unknown tool says the reverse: we decided nothing about this, and people use it anyway. That is rarely defiance. Someone needed a presentation, a translation or a summary of a long document, and picked the tool that did it fastest. Why employees use other tools alongside Copilot is usually a question about what Copilot does not do for that task.

Put them side by side and the difference disappears. In both cases there is work people want to do with AI, and a decision that does not match it. The adoption side calls that an adoption problem, the risk side a governance problem. It is the same gap.

ObservationWhat the adoption side seesWhat the risk side sees
38 per cent use the purchased toolToo little return on the licencesWhere do the other 62 per cent do their AI work?
Six tools in use without a decisionPeople find what works on their ownUnknown terms, no data processing agreement
A translation tool opened dailyA need the preferred tool does not coverCustomer letters in a tool without a decision
Share of use through allowed tools risesThe campaign is workingThe policy is taking hold

The last row is the interesting one. When the share through allowed tools rises, both agendas are satisfied by a single number.

What does this look like at the housing association?

After the meeting, the IT manager and the DPO put their figures side by side. Of the six tools without a decision, two tell the story: a translation tool opened daily in the customer contact centre, and a tool that summarises long policy papers, used in three departments. Copilot can do both tasks, but nobody had ever said so, and the employees already had the other tools open before the licences arrived.

That is not an incident. It shows where people want to use AI in their work, and that the decision had not yet covered it. The association does three things at once. It decides on the translation tool, because letters with names and addresses go through it: not allowed, with Copilot named as the alternative. It decides on the summarising tool too: limited use, public policy papers only. And IT's campaign gets a different message. Not "use Copilot more", but "for translating and summarising, this is the tool to use", shown when someone opens one of those tools.

Three months later the share through allowed tools has risen from 54 to 71 per cent. The DPO and the IT manager present it as one agenda item.

Which figures serve both sides?

The same ones, and that is the point. The share of AI use through allowed tools, with its trend. The number of tools that are genuinely in use but still have no decision. How often a notice was shown for a tool that is not allowed, and how often someone then chose the alternative. And what AI is used for, because that tells you where training and clear AI rules pay off most. Which other figures mean something, and why prompt volume does not, is covered in measuring AI adoption.

None of those figures needs a name. That is not a side issue. The adoption side wants people not to retreat to their personal phones; the risk side wants the measurement not to turn into employee monitoring. The KPMG and University of Melbourne study (2025, covering 48,000 workers in 47 countries) found that 57 per cent of workers hide their AI use from their employer. Measure per person and you push that percentage up and make your own figures worse.

This is the register both sides look at: per tool, the observed use and the decision the organisation has recorded.

AI register
AllowedUnder reviewNot allowedAll tools
Search by tool, vendor, domain or former name…
1,012 tools
DeepSeek
Critical · 90/100
Not allowed
Otter.aiNew
High · 68/100
No decision yet
Grok
High · 67/100
Not allowed
ChatGPT
High · 62/100
Allowed
Perplexity
Medium · 55/100
No decision yet
HeyGen
Medium · 53/100
No decision yet

Every tool, scored for risk

Over 1,000 AI tools, each scored from Low to Critical. Nothing is approved or blocked until someone decides.

More about AI Governance

BeeSensible links a catalogue of over 1,000 assessed AI tools to the use observed in the organisation: only the domain, at most once a day per device, with no user ID and no page content. The Usage screen shows the share of seats using AI and what for; the Compliance screen shows which tools have no decision yet and what share of use runs through allowed tools. Two screens on the same data, described on the AI tools product page.

What changes when you merge them?

Deciding stops being a matter of putting on the brakes. If you only look at the risk side, you decide about tools by not allowing them. If you only look at the adoption side, you do not decide at all; you promote. Together, you get a status for each tool, and with each status an answer to what someone was trying to do. Naming one environment as the preferred choice for writing tasks is as much a decision as not allowing a tool, and it is the decision that raises use of the licence. There are four statuses: allowed, limited use, no decision yet and not allowed. How they work is set out in a separate article on the four statuses.

Training changes too. Article 4 of the AI Act asks for measures to achieve a sufficient level of AI literacy among people who work with AI. Training that only says what is not allowed serves one agenda. Training that says which tool to use for which work, and what may and may not go into it, serves both. That is why AI governance, as a subject, is not a collection of prohibitions but a way of keeping use and decisions together.

At the next meeting, do not put the two agenda items one after the other; make them one: which tools do we use, what have we decided about them and where do the two diverge? The answer to that last question is both the adoption plan and the risk plan.

FAQ

Common questions

Does AI governance get in the way of AI adoption?

Not when it is set up well. Governance of everyday use means seeing which tools are used, deciding what is allowed for each tool, showing that decision while people work and demonstrating that it works. Naming one environment as the preferred choice is such a decision, and it is exactly what raises use of the licence the organisation paid for.

Why are an unused licence and an unknown tool the same problem?

Both show that the organisation's decision and the employees' work do not line up. The licence says: this is the tool to use, and people are not using it. The unknown tool says: nothing has been provided for this, and people found something themselves. In both cases there is work people want to do with AI and a decision that does not yet cover it.

Which figure shows whether use and policy are converging?

The share of AI use that runs through allowed tools, and how it moves over time. If it rises, people are using the preferred tool and use outside the policy is shrinking. That one figure answers IT's question and the privacy officer's question at once, and it needs no employee's name.

Should other AI tools be banned to push Copilot adoption?

A ban moves use to personal accounts and phones, where you no longer see it. A decision per tool that appears the moment someone opens that tool, with the preferred tool as the first button, lets employees choose for themselves and gives the organisation figures on whether people are taking it up. That serves both agendas better than a block.

Who owns this: IT or the privacy officer?

Both, and it only works when they use the same figures. IT brings knowledge of the tools and the rollout; the privacy officer brings the assessment of data and terms. The decision per tool belongs to the organisation, and the board sees one agenda item instead of two that contradict each other.

Portrait of Rens Timmermans from BeeSensible

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